How the gig economy is helping women to have more flexibility and freedom

gig economy for female entrepreneurs

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Rideshare driving is often seen as a male-dominated industry, yet according to Australian flexible car subscription provider for rideshare drivers Splend, this is not the case, with many female drivers across Australia on their books.

Splend has been on a mission since 2015 to afford all on-demand drivers a successful and profitable career through flexible, affordable vehicle subscriptions and providing ongoing support for on-demand drivers.

Their services have afforded many women a successful career in driving, and Uber’s recent Women Rider Preference – allowing women and non-binary driver-partners to set a preference for female riders – makes on-demand driving even more appealing for females.

Why independence matters for Tatiana

Being independent is what matters most to single-parent Tatiana. Her experience as a female driver since 2019 has been a positive one.

Having a Master’s degree in Entrepreneurship and Innovation, she chose ridesharing because it’s convenient and diverse – you never know who you’re going to meet.

More than half of Tatiana’s passengers are women, which makes every ride more interesting and invigorating. Her advice to other drivers:

I don’t tend to drive late at night, but I’ve never had a problem before midnight. You have to be aware of your surroundings and if you don’t feel comfortable you can always decline the ride. Rideshare driving is nothing to be ashamed of and it’s the most convenient side hustle.

After a long day, the best part for Tatiana is picking up her 8-year-old son from school and spending time with him. She will never go back to the usual 9 – 5.

Why freedom is important for Halimah

Rideshare driver, mother and Splend member Halimah wears many hats. From a lollipop lady at her son’s school, crypto trader, actor, and fashion designer to an Uber driver.

She’d never had a car before thinking of becoming an Uber driver. Flexibility was really important to her with a young son, so she chose Splend to help her facilitate her career in ridesharing.

I researched different car subscription providers, but after looking into Splend and how they do everything for you, I decided it would be a great match.

Hamilah takes a relaxed approach to ridesharing and exudes positivity and inner strength while driving her passengers. Her advice to other women who are looking to become rideshare drivers is not to take anything too personal and to enjoy it as much as possible:

Be confident and believe in yourself. It’s not just about the job itself, it’s also about the experience and connecting with others, so take it as a fun way to make a living.

More about Splend

Rideshare driving doesn’t have to be a full-time job. You can do it in between classes, in the evenings, for extra income or just for fun. Whether you have a few extra hours a week or you want to increase your income, ridesharing might be a solution.

Splend is more than a car supplier, they get into the community and offer the best resources to their drivers. Since 2015 Splend has helped students, retirees, former refugees, and single parents find work they love, which fits their lifestyle.

They take pride in everything their team members have achieved so far, and they’re only just getting started.


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