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maria baker

The top 11 lessons to mastering the art of crowdfunding

There is an art to crowdfunding. The daunting yet exhilarating public experiment that can make or break your business venture. But behind the nerves, preparation, and tight deadlines, crowdfunding is an incredibly business-savvy concept; one that in just 1 to 60 days will help you determine: If there is sufficient demand for your product How much people are willing to pay for your product If you will have the capital to support your bottomline and kickstart your production and, If you’re up to running a business; crowdfunding is a high pressure test – do you have what it takes? Someone

Tara Whitney funding process interview

Project planning to ensure funding success

If you are hoping to secure grant funding for your business, you cannot skip straight to the grant application – you MUST put in the time to plan your project first. Because grant funding is about projects – grants will only fund a project that has a beginning, an end and outcomes that it delivers when the project is finished. ‘I want funding to help grow my business’ is NOT a project – ‘I need funding to purchase this piece of equipment which will result in increased efficiency, the ability to produce additional products and increase our revenue’ – that

Hanieh Sigari Qyral

5 Tips for Entrepreneurs from Hanieh Sigari, founder of the most innovative beauty brand Qyral

Throughout my years in business, I’ve made plenty of “mistakes” — although I firmly believe there are no mistakes, only learning experiences. I’ve also picked up a few tips along the way. They’ve helped me to succeed both in founding and running several successful businesses, and also in my pursuit of a meaningful life. 1. Get out of the waiting place Building something bigger than yourself is the most rewarding thing you’ll ever do, but it’s lonely. There are no timelines or agendas, and often you don’t know what to do next to make your dream a reality. This is

digital marketing strategy

How to Navigate Your Own Digital Marketing Strategy

When it comes to navigating your own digital marketing strategy it can feel like it’s just too hard basket (most of the time!) but I am here to let you know that it doesn’t have to be that way and there are some really easy things to pop in place that can help you feel like you are nailing it each and every step of the way! How do I know this? Well, I am a digital strategist, and teach business owners how to write their own strategy documents (or if they want, they completely outsource everything to me!)  Something

ethical marketing

Ethical Marketing

Ethics in business has long been the subject of discussion and scrutiny. The correlation between making a profit in business while maintaining flawless integrity is something that has been studied extensively with few definitive results. When the UN released its 2030 Agenda for Sustainable Development, it provided a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries in a global partnership. This framework provides an appropriate reference point for businesses wanting to install strong

gig economy for female entrepreneurs

How the gig economy is helping women to have more flexibility and freedom

Rideshare driving is often seen as a male-dominated industry, yet according to Australian flexible car subscription provider for rideshare drivers Splend, this is not the case, with many female drivers across Australia on their books. Splend has been on a mission since 2015 to afford all on-demand drivers a successful and profitable career through flexible, affordable vehicle subscriptions and providing ongoing support for on-demand drivers. Their services have afforded many women a successful career in driving, and Uber’s recent Women Rider Preference – allowing women and non-binary driver-partners to set a preference for female riders – makes on-demand driving even

Social media strategies from a marketing manager

Growing your online presence As a Marketing Manager at Excellence Property, Queensland’s most innovative property management agency, I’ve developed numerous social media strategies for Facebook, Instagram, LinkedIn, and YouTube. All of these strategies have provided Excellence Property with exposure and recognition, and we believe these strategies can help the next great female entrepreneur achieve the same.  However, be warned. If you’re simply chasing likes and followers, these strategies may not work for you. This is because they’ve been specifically designed to nurture prospects and maintain excellent, long-term relationships with current customers. Still interested? Be sure to keep reading. 1. Appear

5 women written business books to boost your business growth

Did you know that in 2020 men named Jo(h)n have written as many of 2020’s top business books as all women combined? This poses the question of why there are so few women authors being at the top of the business category. At the same time, it raises a different question, why we are not reading more female-written books? Apparently, it has to do more with the fact of what is perceived as an ideal leader, rather than let’s say tangible facts such as quality and content. Well, let’s change that, shall we? Below is a list of 5 books

Sustainable business initiatives

At heart, I’m something of a tree hugger, and throughout my business life green elements of sustainability have woven their way into the work I do and the business mentoring support I’ve provided to hundreds of budding entrepreneurs in a wide spectrum of industries.  It was no surprise to me then to learn that when it comes to women in business it’s not always about the money. My own personal experience and scores of research confirm that female entrepreneurs tend to have a stronger desire to create something meaningful and have a positive impact on the world with initiatives that

4 Ways to scale your business as a solo-Entrepreneur

Being an entrepreneur is very normal these days. Over the last two years, there has been a growing number of individuals who have quit their jobs and are leaning solely on their skillset to generate income. One of the biggest challenges that most solopreneurs face is scaling their business. What does it mean to scale a business? It is setting the stage in your business with growth strategies that increase your gains exceeding your losses. In this article, I will share with you four ways you can scale your business in a competitive environment. 1. Add More Customers Adding more

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Most Popular Stories

maria baker

The top 11 lessons to mastering the art of crowdfunding

There is an art to crowdfunding. The daunting yet exhilarating public experiment that can make or break your business venture. But behind the nerves, preparation, and tight deadlines, crowdfunding is an incredibly business-savvy concept; one that in just 1 to 60 days will help you determine: If there is sufficient demand for your product How much people are willing to pay for your product If you will have the capital to support your bottomline and kickstart your production and, If you’re up to running a business; crowdfunding is a high pressure test – do you have what it takes? Someone

Tara Whitney funding process interview

Project planning to ensure funding success

If you are hoping to secure grant funding for your business, you cannot skip straight to the grant application – you MUST put in the time to plan your project first. Because grant funding is about projects – grants will only fund a project that has a beginning, an end and outcomes that it delivers when the project is finished. ‘I want funding to help grow my business’ is NOT a project – ‘I need funding to purchase this piece of equipment which will result in increased efficiency, the ability to produce additional products and increase our revenue’ – that

Hanieh Sigari Qyral

5 Tips for Entrepreneurs from Hanieh Sigari, founder of the most innovative beauty brand Qyral

Throughout my years in business, I’ve made plenty of “mistakes” — although I firmly believe there are no mistakes, only learning experiences. I’ve also picked up a few tips along the way. They’ve helped me to succeed both in founding and running several successful businesses, and also in my pursuit of a meaningful life. 1. Get out of the waiting place Building something bigger than yourself is the most rewarding thing you’ll ever do, but it’s lonely. There are no timelines or agendas, and often you don’t know what to do next to make your dream a reality. This is

digital marketing strategy

How to Navigate Your Own Digital Marketing Strategy

When it comes to navigating your own digital marketing strategy it can feel like it’s just too hard basket (most of the time!) but I am here to let you know that it doesn’t have to be that way and there are some really easy things to pop in place that can help you feel like you are nailing it each and every step of the way! How do I know this? Well, I am a digital strategist, and teach business owners how to write their own strategy documents (or if they want, they completely outsource everything to me!)  Something

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